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Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
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LinkedIn Mistakes | Point Road Group
November 18, 2025

3 LinkedIn Mistakes to Leave Behind in 2025

Whether or not you’re active on LinkedIn, your profile is still being viewed—before meetings, after referrals or introductions, and even during quick Google or LinkedIn searches. And like most people, you may have developed a few habits that send the wrong message: generic profiles, impersonal connection requests, or inconsistent activity. These small missteps weaken credibility […]
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Latest Articles
April 10, 2018

Email Etiquette Do's and Don'ts

Whether you’re making a first impression on new clients, professional contacts and vendors, or reinforcing your reputation with colleagues, direct reports, bosses and other company stakeholders, your email etiquette matters. According to technical market research firm The Radicati Group, the number of emails circulated worldwide per day is forecast to increase to more than 333 billion by the […]
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September 20, 2017

“You’re Wearing THAT?” How Style Shapes First Impressions And Reflects Your Brand

“You're wearing that?” How many of us heard this question when we were younger? Those wiser knew something important: first impressions matter. Even before opening your mouth, style -- and what you wear, specifically -- can impact the impressions you make on others and influence their expectations. While it alone doesn't ensure professional success, personal […]
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March 21, 2017

6 Essentials to Sharpen Your Professional Image

You benefit from a strong and current professional image whether or not you’re looking for a new job. Don’t wait until you’re considering a professional change to think about your public persona and how you’re perceived by others. When you take time to assess and enhance your professional image, you'll gain a competitive advantage, whether […]
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February 15, 2017

Why Joining A Board Is Great For Your Career

Many executives say that want to serve on a board because it can benefit their careers, they want to apply their expertise in a different way and they'd like to give back. Perhaps you’ve been asked to serve on a board or are considering a search – be it for an independent corporate board, advisory […]
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November 8, 2016

Why Putting Your Phone Away Creates Opportunities

Texting, emailing, taking pictures -- and even making a call or two -- means we're on our phones a lot. As integral as this device and its apps are to our lives, there's a time and place for it, especially in professional settings. If you always choose a screen over participating in a conversation, you […]
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