Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
Can we talk about “ghosting” in business? We’re all guilty sometimes, right? This poor communication habit damages relationships, erodes trust and directly impacts revenue—making ghosting a critical business liability. Here are three all-too-common scenarios: The Vendor Vanish: A new vendor you reached out to sends a contract after weeks of discussions, but because of new […]
Introduction Financial leaders operate in dual modes of communication. There are times when direct numbers tell the story—quarterly reports to your CEO, regulatory filings or real-time KPIs and performance metrics, and they demand clarity and precision above all else. In these situations, unadorned isn't just acceptable—it's optimal. However, many financial communications require a different approach. […]
We've all been there: a challenging conversation looming ahead, heart racing, mind spinning with worst-case scenarios. Whether it’s a critical discussion with your CEO about a missed revenue target, a tense meeting with a key client about unmet expectations, or a delicate conversation with a team member about their professional development, difficult conversations can feel […]
Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
