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The Latest From The Experts At Point Road Group
March 20, 2023

Could Voicemail Be Costing Your Company Business?

When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
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January 23, 2023

Does Employee Interaction Help Or Hurt Your Brand? (3 Examples Of Negative Experiences)

It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
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December 21, 2022

Top 5 Most Frequent Brand Experience Mistakes In 2022

Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
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October 6, 2022

How To Make Strong Impressions When You Introduce Yourself Virtually

Looking to introduce yourself effectively on Zoom? There are some simple steps you can take to make a great first impression. A little preparation and practice goes a long way. What you say (and how you say it) sets the tone for new relationships, whether introducing yourself to your team for the first time or […]
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September 22, 2022

🎙Podcast: Never Not Networking

In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the power (and mechanics) of networking. Listen below to Alyssa's tips on how to think about networking when you’re not actively looking for a job opportunity, do's and don'ts for networking on LinkedIn and etiquette around making (and […]
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