Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
The growing gap between the people you know and the people who think of you today is costing you more than you may realize. You stay close to current clients, investors and partners because your work demands it. But what about former colleagues, clients, advisors and peers—do they know what you’re up to? Do you know what they’re up to? Everyone agrees […]
In this podcast, host Nkrumah Pierre of EisnerAmper's Friends of the Firm program interviews Point Road Group's Alyssa Gelbard about how to create a strong LinkedIn profile that makes positive digital first impressions.
For Financial Executives International's Balance Sheet podcast, host Olivia Berkman interviews Point Road Group's Alyssa Gelbard about networking from a social distance. Managing professional connections and growing your network remotely is challenging when you're unable to meet others in-person.
Figuring out how to manage distractions is one of the biggest challenges of working remotely. These disruptions come in many forms -- like a weak WiFi connection, less than optimal work spaces, disruptive noises during video calls, household obligations (managing children’s online lesson plans, meal prep, pet care) etc. How you maintain focus is critical […]
LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with professionally relevant, high-quality content. Shares, posts, likes and comments help position you as an expert, resource and thought leader. Content engagement also enhances relationships […]
