Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Weak Executive Presence Destabilizes Board Governance
This article was originally published in Private Company Director and was written by Aimee Long. What happens to companies when board presence is “off” and why directors must hold themselves to the same standard they expect of company leaders. Most conversations about executive presence center on CEOs and their ability to command a room, articulate strategy […]
First Impressions Matter Your LinkedIn headshot is an essential part of your profile. It's often the first impression someone has of you. It can impact what someone thinks about your competency, likeability and trustworthiness (not unlike the mere seconds it takes to make an impression when walking into a room). How you present yourself through […]
Employee LinkedIn Profiles Reflect Your Company Brand As a company leader or business owner, you think about at least 20 important things at any given time. Yet chances are that not one of them is how optimizing employee LinkedIn profiles increases the visibility of your brand. Nor is it that employee LinkedIn profiles impact how […]
Video interviews are now the norm for candidates at all career stages, from entry-level through the C-suite. While in-person interviews may still be an option and may be required in a later round, a video interview expedites scheduling, eliminates travel costs and helps hiring managers and recruiters fill positions more quickly.