Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Executives Turn Presentations Into Real Outcomes
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the power (and mechanics) of networking. Listen below to Alyssa's tips on how to think about networking when you’re not actively looking for a job opportunity, do's and don'ts for networking on LinkedIn and etiquette around making (and […]
Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.
Leading hybrid team presentations, where some participants are remote and others are sitting together in a room, presents unique challenges in facilitation and delivery as well as building connection and engagement. Here are five steps to get your team in sync so you lead and deliver effective hybrid presentations.
Leading a hybrid meeting is not the easiest task. Doing so effectively requires additional planning and considerations beyond the basics of camera and background setup and keeping to an agenda. Here are key strategies and tips to ensure you deliver an experience that’s positive, engaging and inclusive for all attendees, wherever they (and you) are […]
