Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
If you've been putting real time into business development for your law firm—attending networking events, sending targeted emails, spending time with those who can refer business—and the work you want still isn't coming in, the instinct is usually to do more of it. That instinct is wrong, and acting on it makes the problem harder […]
For Financial Executives International's Balance Sheet podcast, host Olivia Berkman interviews Point Road Group's Alyssa Gelbard about networking from a social distance. Managing professional connections and growing your network remotely is challenging when you're unable to meet others in-person.
When leading a team, department or company, you may not realize how the LinkedIn presence of your staff impacts impressions people have of your company and brand. Your team’s profiles, connecting habits and content engagement not only influence what people think about them; their presence influences what people think about your company too... and these […]
Improving communications habits usually isn't high on the list when thinking about how to make better impressions. Yet, how you communicate – especially responsiveness and follow through – influences impressions you make. Not only do these behaviors impact what colleagues, partners, vendors, clients, investors and other contacts think about you as an individual, they impact […]
When building a professional presence on Twitter, how often should you post? Does frequency vary across social media? Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use […]
Making good impressions when networking is critical. It’s important to pay attention to what you say and do because your actions impact relationships and opportunities. To put your best foot forward, avoid these 10 common networking mistakes. 1. Waiting several days to respond to an introduction When someone facilitates an introduction, don't wait several days […]
