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The Latest From The Experts At Point Road Group
December 3, 2019

Social Media Best PracticesGuy Alvarez, Marketing Consultant

When building a professional presence on Twitter, how often should you post? Does frequency vary across social media? Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use […]
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September 10, 2019

Top 10 Networking Mistakes & How To Avoid Them

Making good impressions when networking is critical. It’s important to pay attention to what you say and do because your actions impact relationships and opportunities. To put your best foot forward, avoid these 10 common networking mistakes. 1. Waiting several days to respond to an introduction When someone facilitates an introduction, don't wait several days […]
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August 13, 2019

4 Steps To Choose The Right Professional Association

Membership in a professional association has many benefits. There are more than 10,000 professional organizations in the US alone, across nearly all industries. That’s a lot of opportunities to get involved and a wide network of professionals to tap into. So how do you choose which associations are best for you? Here are some questions […]
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June 12, 2019

How To Get Better Noticed On LinkedIn

A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness, network growth or the kind of engagement that strengthens your personal brand and takes it to the next level. Thoughtful and strategic participation is essential. Instead of posting incessantly or “Liking” everything in your feed, invite people to […]
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May 14, 2019

How & Why To Send Thank You Notes (Besides Job Interviews)

Thank you notes are powerful and necessary in a variety of professional situations. While everyone knows to write thank you notes after a job interviews, many other scenarios also warrant one, yet many people overlook this respectful show of appreciation and opportunity to make (or reinforce) a positive impression.
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