Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
If you've been putting real time into business development for your law firm—attending networking events, sending targeted emails, spending time with those who can refer business—and the work you want still isn't coming in, the instinct is usually to do more of it. That instinct is wrong, and acting on it makes the problem harder […]
The Message Behind the Message Every time you walk into a room, sit across from a direct report or field a client’s question in a meeting, your body language is already speaking—before you say a word, and often in spite of the words themselves. Posture, eye contact, gestures, stillness, where your attention visibly lands: these […]
The growing gap between the people you know and the people who think of you today is costing you more than you may realize. You stay close to current clients, investors and partners because your work demands it. But what about former colleagues, clients, advisors and peers—do they know what you’re up to? Do you know what they’re up to? Everyone agrees […]
This article was originally published in Private Company Director and was written by Aimee Long. What happens to companies when board presence is “off” and why directors must hold themselves to the same standard they expect of company leaders. Most conversations about executive presence center on CEOs and their ability to command a room, articulate strategy […]
“Let’s take 30 seconds to introduce ourselves.” You’ve heard it countless times. Names go around the room, and as each person speaks, you nod along, but you’re not really listening. You’re rehearsing about what you’ll say when it’s your turn. The moment comes. You deliver your introduction. The meeting moves on. Later, you realize you […]
