Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Executives Turn Presentations Into Real Outcomes
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
Where does the true power lie for a C-suite executive? In the boardroom, some might argue, or perhaps in a well-executed strategy. But ask the most successful executives, and they’ll point you toward an indispensable but often overlooked asset: their professional network. At its core, networking is the art of building and nurturing professional relationships, […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the biggest career and job search mistakes people make -- and how to avoid them. Listen below to Alyssa's cautionary tales about what not to do when networking and updating your LinkedIn profile, along with the importance of […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the power (and mechanics) of networking. Listen below to Alyssa's tips on how to think about networking when you’re not actively looking for a job opportunity, do's and don'ts for networking on LinkedIn and etiquette around making (and […]
Conversations impact business opportunities, such as when introducing yourself at a meeting or when networking. Yet, due to a weak grasp of brand messaging, many people fail to describe their company accurately (or at all) when meeting others who could be great prospects or referral sources. The secret is simply knowing what to say.
A lot of corporate leaders would like to sit on a board of directors. Since many have similar experiences and talents, one way to stand out from the rest is a cultivated personal brand. A strong personal brand enables you to stand out, build credibility and enhance trust with those who can help your board […]
