Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
When starting with a new company or moving to a different area within your current organization, you’ll have the opportunity to introduce yourself to a new team. When introducing yourself remotely, your approach will be similar as to when doing so in-person, while taking into account the unique circumstances of the situation.
Networking has changed for everyone during the pandemic. Whether you’ve taken advantage of connecting virtually or went on prolonged hiatus from developing new relationships, here are three important considerations to revitalize your networking strategy with a clear direction forward.
The importance of networking to business success hasn’t changed. However, many people find themselves out of practice, fatigued by virtual meetings, apprehensive toward in-person events and/or confused about how to build and sustain relationships in virtual and hybrid settings. Today, it’s incumbent upon companies to foster environments that not only encourage professional connections, but also […]
Being an effective employee brand ambassador isn't just good for business, it’s good for your career too. When you help drive company brand awareness and credibility, you simultaneously improve your own visibility and personal brand. As an employee brand ambassador, here are some key areas where you’ll personally benefit:
Networking internally is critical to professional success. However, it's more challenging when teams are distributed. You can’t simply catch up with a colleague before a meeting starts, drop into your boss's office or grab a last minute coffee with someone in another department. In the absence of spontaneous, informal conversations fostered by a shared space, take the initiative to […]
