When leading a team, department or company, you may not realize how the LinkedIn presence of your staff impacts impressions people have of your company and brand. Your team’s profiles, connecting habits and content engagement not only influence what people think about them; their presence influences what people think about your company too... and these […]
LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with professionally relevant, high-quality content. Shares, posts, likes and comments help position you as an expert, resource and thought leader. Content engagement also enhances relationships […]
When building a professional presence on Twitter, how often should you post? Does frequency vary across social media? Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use […]
A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness, network growth or the kind of engagement that strengthens your personal brand and takes it to the next level. Thoughtful and strategic participation is essential. Instead of posting incessantly or “Liking” everything in your feed, invite people to […]
The video above was recorded in late 2020, as a way of revisiting the original interview but through the new lens of balancing responsibilities during the pandemic. The Q & A below come from the original interview, which was conducted in 2019.
