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The Latest From The Experts At Point Road Group
January 14, 2020

What You Need To Know About LinkedIn Content Engagement

LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with professionally relevant, high-quality content. Shares, posts, likes and comments help position you as an expert, resource and thought leader. Content engagement also enhances relationships […]
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December 3, 2019

Social Media Best PracticesGuy Alvarez, Marketing Consultant

When building a professional presence on Twitter, how often should you post? Does frequency vary across social media? Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use […]
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June 12, 2019

How To Get Better Noticed On LinkedIn

A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness, network growth or the kind of engagement that strengthens your personal brand and takes it to the next level. Thoughtful and strategic participation is essential. Instead of posting incessantly or “Liking” everything in your feed, invite people to […]
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June 7, 2019

🎞Managing A Side Gig Arielle Lapiano of Shattered Glass Tees

The video above was recorded in late 2020, as a way of revisiting the original interview but through the new lens of balancing responsibilities during the pandemic. The Q & A below come from the original interview, which was conducted in 2019.
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March 13, 2019

How To Build Better Professional Visibility

Increasing professional visibility can contribute positively to business success and career advancement. The more that people know of and about you, the greater likelihood that they will view you as a go-to expert, thought leader or asset with a specific set of skills, knowledge and experience. This recognition strengthens your personal brand and, by extension, […]
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