Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
The idea that no one hires in December is not true, especially with job vacancies and resignations riding high. So, if you're not hearing back from recruiters or hiring managers after interviews – or struggling to meet the right people when networking – don’t check out and give up. Instead, take a step back to […]
When starting with a new company or moving to a different area within your current organization, you’ll have the opportunity to introduce yourself to a new team. When introducing yourself remotely, your approach will be similar as to when doing so in-person, while taking into account the unique circumstances of the situation.
While marketing and communications are critical to drive awareness of your company, don't overlook another important and available resource: your team. Cultivating employees as brand ambassadors is an effective and economical strategy to drive positive impressions, build trust and amplify corporate values with broader networks.
If looking for a new job feels a bit overwhelming, Point Road Group's Job Search Guide will help. It brings together key resources to best prepare you for taking the next step in your career. Scroll to browse all topics or click on a heading below to jump to that section. I Need Help With... […]
If considering a job change, you’re in good company. As priorities have shifted, many people are questioning whether their current employer's plans will be the best fit for them. Large-scale movement in the workforce can create exciting opportunities and inspire you to change jobs, but make sure you’re looking for a new role for the […]
