Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Executives Turn Presentations Into Real Outcomes
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
Every company knows that timely response to communications is one of the keys to customer satisfaction. Companies often don’t realize that this behavior is important in any relationship, not just keeping customers happy. To develop and maintain both your relationships and bottom line, identify and rectify any situation where employee communications are subpar. At Point […]
Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.
When companies are evaluating candidates as well as developing talent for a role that’s part of the executive leadership team, a critical component to assess is executive presence. This enables leaders to have vision, drive critical initiatives, navigate challenges, generate support and enhance relationships. While executive presence has many facets, focusing on the following areas […]
A strong company presence on LinkedIn increases visibility and credibility, which are critical for attracting business and talent. Your LinkedIn Company page should help those looking for your products/services, expertise and employment opportunities to find you. Sharing quality content, along with high employee participation and follower counts, will further amplify reach and build authenticity and […]
Saying your company supports open communication in the workplace and doing so are two different things. Creating policies and procedures is an important start, but it’s not the same as fostering an environment where employees feel empowered to engage in honest conversation, voicing needs and concerns openly. Putting policy into practice is harder and more […]
