A strong company presence on LinkedIn increases visibility and credibility, which are critical for attracting business and talent. Your LinkedIn Company page should help those looking for your products/services, expertise and employment opportunities to find you. Sharing quality content, along with high employee participation and follower counts, will further amplify reach and build authenticity and […]
Saying your company supports open communication in the workplace and doing so are two different things. Creating policies and procedures is an important start, but it’s not the same as fostering an environment where employees feel empowered to engage in honest conversation, voicing needs and concerns openly. Putting policy into practice is harder and more […]
The idea that no one hires in December is not true, especially with job vacancies and resignations riding high. So, if you're not hearing back from recruiters or hiring managers after interviews – or struggling to meet the right people when networking – don’t check out and give up. Instead, take a step back to […]
When starting with a new company or moving to a different area within your current organization, you’ll have the opportunity to introduce yourself to a new team. When introducing yourself remotely, your approach will be similar as to when doing so in-person, while taking into account the unique circumstances of the situation.
While marketing and communications are critical to drive awareness of your company, don't overlook another important and available resource: your team. Cultivating employees as brand ambassadors is an effective and economical strategy to drive positive impressions, build trust and amplify corporate values with broader networks.