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Tag: Corporate Branding

The Latest From The Experts At Point Road Group
February 10, 2022

3 Things Companies Must Prioritize On LinkedIn

A strong company presence on LinkedIn increases visibility and credibility, which are critical for attracting business and talent. Your LinkedIn Company page should help those looking for your products/services, expertise and employment opportunities to find you. Sharing quality content, along with high employee participation and follower counts, will further amplify reach and build authenticity and […]
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January 11, 2022

Taking Meaningful Action To Open Communication In The Workplace

Saying your company supports open communication in the workplace and doing so are two different things. Creating policies and procedures is an important start, but it’s not the same as fostering an environment where employees feel empowered to engage in honest conversation, voicing needs and concerns openly. Putting policy into practice is harder and more […]
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December 12, 2021

How To Help Your Team Refocus & Reenergize For 2022

As year-end approaches, it’s common for employees to be distracted and less responsive than usual, mentally checking out as they gear up for the holidays, take time off or experience fatigue from the past year. How do you manage this seasonal slowdown and ensure that a drop in employee engagement doesn’t negatively impact work quality, […]
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November 8, 2021

Before Clicking 'Send,' Share These Email Best Practices With Employees

What does the overall quality of your employees’ email say about your company? Create an environment of proactive, prompt and professional email practices to maintain a strong reputation in the eyes of clients, vendors, potential talent and others. Focusing on the finer points of good communication, such as response time and message organization, ensures that […]
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October 10, 2021

3 Steps To Reenergize Networking At Your Company

The importance of networking to business success hasn’t changed. However, many people find themselves out of practice, fatigued by virtual meetings, apprehensive toward in-person events and/or confused about how to build and sustain relationships in virtual and hybrid settings. Today, it’s incumbent upon companies to foster environments that not only encourage professional connections, but also […]
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