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Tag: Corporate Branding

The Latest From The Experts At Point Road Group
September 13, 2021

How Employee Brand Advocacy Helps Your Company (& How To Get Started)

While marketing and communications are critical to drive awareness of your company, don't overlook another important and available resource: your team. Cultivating employees as brand ambassadors is an effective and economical strategy to drive positive impressions, build trust and amplify corporate values with broader networks.
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August 8, 2021

How Is Your Company Preparing For A Talent Shortage?

Change isn’t just coming, it’s here – both in workplace environments and worker priorities. Is your company ready to handle significant turnover, new staffing needs and a talent shortage? Consider that: 41% of employees surveyed across 30+ global markets are thinking about leaving their employer in 2021 (Microsoft Work Trend Index) 62% of CEOs recently […]
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July 9, 2021

LinkedIn Optimization for Board Directors: Don't Skip This Critical Training

How your Board of Directors present themselves on LinkedIn is an important source of information for those looking to learn more about your company and its board. While your company website may feature director bios, critical stakeholders (like current and prospective investors, strategic partners and potential directors and executives)
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June 7, 2021

Strong Virtual Presentation Skills Give Your Team An Edge

A strong presentation can be the difference in closing business. People and companies want to engage with you when they have a positive impression and believe in what they see and hear. Crisp content and articulate delivery enhance confidence and trust, which are essential to achieving desired outcomes. Providing virtual presentation training and guidance ensures your team is always screen-ready […]
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February 9, 2021

How To Deliver The Best Virtual Onboarding Experience

The long-term success of employees starts with how a company onboards new hires. Welcoming and training new staff -- and orienting them to your company culture -- poses unique challenges in a virtual environment. Adapting onboarding from an in-person to virtual setting isn’t as simple as moving from the conference room to a Zoom meeting. Certain […]
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