Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
Written communications drive business and shape relationships with colleagues and external contacts. From emails and reports to instant messages on collaboration platforms and presentations, writing style and substance not only influence productivity, but also what recipients think about your professionalism, competence, credibility and more. Weak, vague, bloated or rushed communications can skew the message focus and create unnecessary confusion whereas strong […]
Networking has changed for everyone during the pandemic. Whether you’ve taken advantage of connecting virtually or went on prolonged hiatus from developing new relationships, here are three important considerations to revitalize your networking strategy with a clear direction forward.
The importance of networking to business success hasn’t changed. However, many people find themselves out of practice, fatigued by virtual meetings, apprehensive toward in-person events and/or confused about how to build and sustain relationships in virtual and hybrid settings. Today, it’s incumbent upon companies to foster environments that not only encourage professional connections, but also […]
While marketing and communications are critical to drive awareness of your company, don't overlook another important and available resource: your team. Cultivating employees as brand ambassadors is an effective and economical strategy to drive positive impressions, build trust and amplify corporate values with broader networks.
Being an effective employee brand ambassador isn't just good for business, it’s good for your career too. When you help drive company brand awareness and credibility, you simultaneously improve your own visibility and personal brand. As an employee brand ambassador, here are some key areas where you’ll personally benefit:
