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Insights that strengthen leaders and companies

Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
Latest Articles
November 10, 2022

🎙Podcast: Recruiting, Employee Behavior & Business Branding

In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact business branding. Listen to Alyssa's insights on LinkedIn, including: How employees post impact business branding How your team members' LinkedIn profiles and posts can (and can't) […]
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October 14, 2022

🎙Podcast: Get On (The Nonprofit) Board

In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the ins and outs of serving on a nonprofit board and how this work fits in to the bigger picture of one’s career. Listen to Alyssa's insights on why nonprofit board service not only helps others, but also […]
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October 12, 2022

Presentation Delivery: The Secret To Closing More Business

Can everyone on your team deliver a great presentation that will land a new client or grow a customer relationship? Can they get approval for a critical enterprise initiative? If the answer is no, then something needs to change: their presentation delivery. Too often, people focus so much on slides and handouts that they overlook […]
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July 26, 2022

The Lost Art Of Timely Response & Follow Up

Every company knows that timely response to communications is one of the keys to customer satisfaction. Companies often don’t realize that this behavior is important in any relationship, not just keeping customers happy. To develop and maintain both your relationships and bottom line, identify and rectify any situation where employee communications are subpar. At Point […]
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June 20, 2022

Reach More Prospects & Talent On LinkedIn By Tackling 3 Common Challenges

Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.
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