Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
The video above was recorded in late 2020, as a way of revisiting the original interview but through the new lens of balancing responsibilities during the pandemic. The Q & A below come from the original interview, which was conducted in 2019.
Increasing professional visibility can contribute positively to business success and career advancement. The more that people know of and about you, the greater likelihood that they will view you as a go-to expert, thought leader or asset with a specific set of skills, knowledge and experience. This recognition strengthens your personal brand and, by extension, […]
Speaking publicly -- whether running a meeting or as a presenter, keynote speaker, panelist or event host -- is a valuable opportunity to communicate expertise, strengthen credibility and showcase your personal brand. Delivering presentations in front of audiences, large or small, also boosts professional visibility and sparks network growth and business opportunities.
In this recording, host Guy Alvarez of Good2bSocial's Legal Marketing 2.0 podcast interviews Point Road Group's Alyssa Gelbard about personal branding for attorneys. In their conversation, Alyssa addresses why personal branding for attorneys is important and how attorneys can optimize their personal brands without sounding self-promotional. She also shares tips for introverts and how attorneys can […]
Successful careers are built on a foundation that includes ongoing network growth and knowledge development. Many organizations provide opportunities and support to meet these needs -- especially professional associations and college alumni organizations -- yet a surprising number of people don't think to take advantage of them (until, perhaps, they're looking for a job).
