While marketing and communications are critical to drive awareness of your company, don't overlook another important and available resource: your team. Cultivating employees as brand ambassadors is an effective and economical strategy to drive positive impressions, build trust and amplify corporate values with broader networks.
Being an effective employee brand ambassador isn't just good for business, it’s good for your career too. When you help drive company brand awareness and credibility, you simultaneously improve your own visibility and personal brand. As an employee brand ambassador, here are some key areas where you’ll personally benefit:
How your Board of Directors present themselves on LinkedIn is an important source of information for those looking to learn more about your company and its board. While your company website may feature director bios, critical stakeholders (like current and prospective investors, strategic partners and potential directors and executives)
A strong presentation can be the difference in closing business. People and companies want to engage with you when they have a positive impression and believe in what they see and hear. Crisp content and articulate delivery enhance confidence and trust, which are essential to achieving desired outcomes. Providing virtual presentation training and guidance ensures your team is always screen-ready […]
Chances are you’ve experienced or heard about a virtual meeting or event where the presenter botched the opportunity. While at times this might be comical (e.g., the viral clip of an attorney stuck on a cat face filter while addressing the virtual courtroom), strong presentation skills should not be an afterthought.
