Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
Can everyone on your team deliver a great presentation that will land a new client or grow a customer relationship? Can they get approval for a critical enterprise initiative? If the answer is no, then something needs to change: their presentation delivery. Too often, people focus so much on slides and handouts that they overlook […]
Leading hybrid team presentations, where some participants are remote and others are sitting together in a room, presents unique challenges in facilitation and delivery as well as building connection and engagement. Here are five steps to get your team in sync so you lead and deliver effective hybrid presentations.
Leading a hybrid meeting is not the easiest task. Doing so effectively requires additional planning and considerations beyond the basics of camera and background setup and keeping to an agenda. Here are key strategies and tips to ensure you deliver an experience that’s positive, engaging and inclusive for all attendees, wherever they (and you) are […]
Being an effective employee brand ambassador isn't just good for business, it’s good for your career too. When you help drive company brand awareness and credibility, you simultaneously improve your own visibility and personal brand. As an employee brand ambassador, here are some key areas where you’ll personally benefit:
A strong presentation can be the difference in closing business. People and companies want to engage with you when they have a positive impression and believe in what they see and hear. Crisp content and articulate delivery enhance confidence and trust, which are essential to achieving desired outcomes. Providing virtual presentation training and guidance ensures your team is always screen-ready […]
