Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact business branding. Listen to Alyssa's insights on LinkedIn, including: How employees post impact business branding How your team members' LinkedIn profiles and posts can (and can't) […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the ins and outs of serving on a nonprofit board and how this work fits in to the bigger picture of one’s career. Listen to Alyssa's insights on why nonprofit board service not only helps others, but also […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the biggest career and job search mistakes people make -- and how to avoid them. Listen below to Alyssa's cautionary tales about what not to do when networking and updating your LinkedIn profile, along with the importance of […]
Professional conflict exists. People misunderstand, projects hit roadblocks and team structures change. It’s a natural reaction for anyone to get upset and want to fight back when they encounter such obstacles. Many people think going on the offensive is how you come out on top in tense situations. Yet, that couldn’t be farther from the […]
Executive presence is a key factor distinguishing a great leader from the rest. It’s the special blend of behavior and temperament that drives success, conveys gravitas and commands respect from others. Executive presence not only helps leaders stand out and inspire others -- it’s a must-have quality to drive professional advancement. Here are five questions […]
