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Your Business Changed. The Story Didn't. | outdated company messaging | Point Road Group
April 22, 2026

Your Business Changed. The Story Didn't.

How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
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November 30, 2021

Why A Strong Personal Brand Is Important When Seeking A Board Seat

A lot of corporate leaders would like to sit on a board of directors. Since many have similar experiences and talents, one way to stand out from the rest is a cultivated personal brand. A strong personal brand enables you to stand out, build credibility and enhance trust with those who can help your board […]
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August 16, 2021

The Complete Guide To Preparing For A Job Search

If looking for a new job feels a bit overwhelming, Point Road Group's Job Search Guide will help. It brings together key resources to best prepare you for taking the next step in your career. Scroll to browse all topics or click on a heading below to jump to that section. I Need Help With... […]
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October 8, 2019

How To Be A Better Candidate For A Board Position

Is corporate board service something you're considering as a next career step? While you may be an attractive candidate and possess the right experience, expertise and skills, don’t assume opportunities will just fall in your lap. Landing a board seat takes time. Strategically marketing yourself is critical to driving awareness of your interest and qualifications. […]
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February 12, 2019

6 Executive Resume Mistakes You Should Fix Right Now

Whether you’re actively pursuing your next executive role or considering a job search, it’s important to have a resume that presents who you are today and positions you well for where you want to go next in your career. Adding recent information to an old, outdated resume won’t position you optimally because it doesn't reflect […]
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February 5, 2019

Board Candidate Strategy Mark A. Pfister, Pfister Strategy Group

How should a Board candidate, at any level of Board experience, prepare themselves for serious consideration? Is there a formula? The formula is in the ‘packaging.’ With the goal of sending a message that you are balanced and mindful in your Board Director discipline, the importance of this balance cannot be overstated. So, what is this concept […]
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