When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
Attracting the right candidates to fill positions is challenging for every business. While many factors influence talent acquisition, a company's LinkedIn presence is often overlooked. How a company and its employees come across on LinkedIn provides important insights to job seekers and influences their decisions to apply or not to apply. People are not just […]
It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact business branding. Listen to Alyssa's insights on LinkedIn, including: How employees post impact business branding How your team members' LinkedIn profiles and posts can (and can't) […]
