Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Executives Turn Presentations Into Real Outcomes
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
Searching for your next executive opportunity can feel overwhelming. At Point Road Group, we understand how challenging the job search process can be—whether it’s standing out in a crowded marketplace, navigating networking events or preparing for high-stakes interviews. That’s why we’ve created the Executive Job Search Guide—your ultimate resource for making the process more effective […]
Fun fact: According to our research, 82% of people are more likely to buy from your company when your LinkedIn profile includes more than job titles alone. Highlighting your professional achievements isn’t just about showcasing success — it’s a powerful business strategy. Executives' LinkedIn profiles are like a first date for your company: if you […]
A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
