Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
If you’re considering a job change, there’s a good chance you’ll work with a recruiter or executive search consultant. These professionals are often gateways to opportunities because they evaluate talent to recommend to their clients (who are the companies with job openings, not individual job seekers), and so they can be vital to your job […]
A successful interview depends on how well you prepare for it, including how and what you research. A cursory review of topline information about a company may help kick-off a conversation, but not sustain it. Gaining in-depth knowledge not only conveys your level of interest in the position, it also influences what conversations you’ll have […]
Writing a thank you note after a job interview is a key part of the process -- don't skip it. This expression of gratitude is not only good manners, but it’s also good strategy, keeping you top-of-mind with a potential employer. The thank you note is your opportunity to reinforce why you're a strong candidate […]
Video interviews are now the norm for candidates at all career stages, from entry-level through the C-suite. While in-person interviews may still be an option and may be required in a later round, a video interview expedites scheduling, eliminates travel costs and helps hiring managers and recruiters fill positions more quickly.
