Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
Emotional intelligence is increasingly important in our work environments, but how does it impact careers, and can it be learned? In this FEI Weekly Podcast, Olivia Berkman interviews Executive & Board Coach at Point Road Group, Aimee Long. They discuss the role of emotional intelligence in establishing trust as leaders, which is critical to executive […]
In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
More leaders are seeking executive coaching as the ever-evolving workplace demands adaptability. Whether you want to improve effectiveness or begin a new role, having tailored support gives you a clear advantage. In this article, we share our insights on who benefits the most from an executive coaching program. What is Executive Coaching? Executive coaches specialize […]
