Fun fact: According to our research, 82% of people are more likely to buy from your company when your LinkedIn profile includes more than job titles alone. Highlighting your professional achievements isn’t just about showcasing success — it’s a powerful business strategy. Executives' LinkedIn profiles are like a first date for your company: if you […]
Looking to introduce yourself effectively during your next Zoom or Teams meeting? Due to convenience, many business relationships begin virtually, even if they ultimately move to "real life” afterward. How you introduce yourself during video meetings is a critical first impression that can make a difference in others connecting with what you say. It is […]
Where does the true power lie for a C-suite executive? In the boardroom, some might argue, or perhaps in a well-executed strategy. But ask the most successful executives, and they’ll point you toward an indispensable but often overlooked asset: their professional network. At its core, networking is the art of building and nurturing professional relationships, […]
A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
A corporate brand is only part of what attracts customers, talent, investors and other stakeholders to a company. Another major factor is its people. Therefore, the personal brands of employees, executives and directors really matter. As a director, you’re an ambassador for the company you serve, so your personal brand impacts stakeholder perceptions. It also […]
