Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
What are some tricks to combat nerves right before giving a presentation? There are 2 ways to combat nervousness before speaking: mindset and skill set. Mindset Begin by programming your mind for positivity and success. Create a positive affirmation, such as, I am confident. I’ve got this. I’m the expert. Say it out loud. Visualize […]
The video above was recorded in late 2020, as a way of revisiting the original interview but through the new lens of balancing responsibilities during the pandemic. The Q & A below come from the original interview, which was conducted in 2019.
What are some key details employees should look for in a severance agreement? All severance agreements should include the amount of severance compensation to be paid to the former employee as well as the timing of the payments. Although some companies have severance policies which tie payment amounts to the length of an employee’s service, […]
When you screen potential candidates to recommend to a client (i.e., company), what are the most common mistakes executives make that take them out of the running for a position? Executive level job seekers that are actively looking for their next role need to understand that they are now in sales and they are the […]
When moving to a new city, what’s the best way to build a professional network outside of your company? Your first contacts when moving to a new city usually develop through where you work. However, when building a professional network, your contacts shouldn’t all come from the same place, so it’s important to look elsewhere […]
