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Your Business Development Isn't The Problem | attorney personal branding | Point Road Group
April 13, 2026

Your Business Development Isn't the Problem

If you've been putting real time into business development for your law firm—attending networking events, sending targeted emails, spending time with those who can refer business—and the work you want still isn't coming in, the instinct is usually to do more of it. That instinct is wrong, and acting on it makes the problem harder […]
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January 11, 2022

Taking Meaningful Action To Open Communication In The Workplace

Saying your company supports open communication in the workplace and doing so are two different things. Creating policies and procedures is an important start, but it’s not the same as fostering an environment where employees feel empowered to engage in honest conversation, voicing needs and concerns openly. Putting policy into practice is harder and more […]
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April 14, 2021

How To Strengthen Executive Presence When Working Remotely

Executive presence, the “it” factor that sets leaders apart, requires expert interpersonal skills. Leading with authenticity, empathy and gravitas can be challenging in any setting but especially when working remotely. Leaders should be attuned to the nuances of virtual communications to strengthen executive presence and convey it effectively.
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February 18, 2021

🎞 "Chat With Matt" Interview: Personal Branding For Leaders In A Virtual World

In this "Chat With Matt" interview, host Matt Bud, Chairman of The Financial Executives Networking Group, talks with Alyssa Gelbard, Founder & CEO of Point Road Group, about personal branding for leaders in the virtual environment. Watch the full video below. (This interview was originally posted on The FENG's YouTube channel.)
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January 26, 2021

🎙Podcast: Top Tips On Successful Personal Branding

In this podcast, host Alexander Lowry of Boardroom Bound interviews Point Road Group's Alyssa Gelbard about the power of personal branding. Open the episode here to listen to Alyssa's tips and stories about how personal branding can drive effective networking for executives pursuing board positions.
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November 12, 2019

How To Make Better Impressions Through Body Language

Body language and nonverbal cues (eye contact, expression, posture, movement etc.) significantly influence what people think and feel about you, especially when meeting you for the first time. You make impressions on others almost instantly (anywhere from a fraction of a second to seven seconds, according to various studies). This means that you need to […]
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