About Point Road Group

Point Road Group is an employee and executive branding firm that helps companies accelerate growth through their most powerful asset – their people. We also help executives land a job or board seat by strengthening their personal brands.

Founded in 2014 by CEO Alyssa Gelbard, Point Road Group is a woman-owned, women-led company with a small, dynamic team that loves doing what we do.

Headquartered in New York City, our remote team fosters strong connections with each other (and our clients) through a shared intellectual curiosity, sense of humor and deep commitment to client success.

Woman owned. Women led.

Point Road Group | Employee & Executive Branding | About Our Team

What We Believe

Our mission is to help companies optimize their corporate and employee brands through improved impressions, visibility and credibility.

Excellence

We fixate on quality, detail and continuous improvement when working with clients. We stand for nothing less than exceptional communication, content and delivery. It’s our guiding star for internal operations too.

Collaboration

People genuinely matter to us, both in business and personally. We listen actively to clients to achieve optimal results. We draw on the unique perspectives and expertise of our team to create stronger solutions together.

Enthusiasm

People want to work with Point Road Group because we love what we do -- and it shows!
We exude infectious energy and positivity with clients, each other and in all of our relationships.

Integrity

We care deeply about what we do and who we help. We’re fully invested in client success and support it with expert knowledge, honest feedback and accountability. We stand behind everything we do, as a team and individually.