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FEI – New York City Chapter

How To Market Yourself for a Board Seat

Wednesday, January 30, 2019 at 5:30 PM

Midpoint Bistro & Bar, 40 West 45th Street, New York, NY 10036

Thinking about serving on a corporate board, but you’re not sure how or where to start? Or is becoming a director something you’d like to pursue in the future, but would like to know if there are things you should be doing now that can be helpful?

Join us on January 30th for a panel discussion that will bring varying perspectives on the board search process. Learn about key skills/expertise companies seek from finance professionals when filling board positions and how to best market yourself and initiate a board search.

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92nd Street Y

Interview Preparation

Thursday, February 28, 2019 at 7 PM

92nd Street Y, 1395 Lexington Avenue, New York, NY 10128

Performing well during an interview can make all the difference in receiving a job offer.

In this highly informative class, you’ll learn strategies and tips on the most effective ways to prepare and present yourself to potential employers. Receive guidance on what to research in advance, the types of questions to ask, what to wear … and much more! Interviews of all types will be covered, so you’ll walk away with vital information to help ensure you make great impressions on in-person, phone, and video interviews! Whether it’s been 10 years, 10 months, or 10 days since your last interview, this session will sharpen and improve your interviewing skills.

This workshop is presented by Alyssa Gelbard, the Founder and President of Point Road Group.

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The FENG – Bergen County, NJ Chapter

Taking LinkedIn To The Next Level

Thursday, March 7, 2019 at 6:30 PM

Bethlehem Lutheran Church, 155 Linwood Avenue, 1st Floor Parlor Room, Ridgewood, NJ

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NYU Wasserman Center for Career Development

Advancing Your Career Using Social Media

Thursday, March 14, 2019 at 6:00 PM

133 E 13th St, New York, NY 10003

Join personal branding and career expert Alyssa Gelbard and learn how to leverage social media as a valuable professional networking, research and job search tool. Get strategies to ensure your social media presence aligns with your personal brand and get tips to expand your network and gain insight into companies, jobs and people to advance your career. You’ll also learn more about how posting and creating/engaging with content can boost your visibility, and discover what to avoid so you don’t create a negative impression in the digital space.

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92nd Street Y

Job Offer & Salary Negotiation

Thursday, April 11, 2019 at 7:00 PM

92nd Street Y, 1395 Lexington Avenue, New York, NY 10128

Getting a job offer is a great feeling, but the elation loses its luster when the compensation isn’t quite what you were looking for.

Whether negotiating base salary, bonus, benefits, vacation, start time, moving costs etc., being as informed and prepared as possible will yield the best results. This class will cover all aspects of the negotiation process: advocating for yourself, what to research, information resources, leveraging your network, rehearsing what to say, anticipating responses from potential employers and how to handle them when they occur. We’ll also cover negotiation strategies and tips to ensure smoother conversations and better outcomes! This class is helpful for those who’ve never negotiated salary, are out of practice, or want to sharpen their negotiation skills.

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Cascade Strategy presents

Engage 2019: The People-Powered Strategy Conference

Sunday, April 28 – Tuesday, April 30, 2019

The Hilton Downtown, Portland, OR

Engage is the conference that values execution over theory – and people over ideas. Unlock the power of your strongest asset and build an organization that is passionate, single-minded and relentless in the pursuit of its goals.

At this conference, Point Road Group’s Alyssa Gelbard will present How Incorporating Personal Brand Strategy Strengthens Your Corporate Brand.

Corporate brand strategy is part of business strategy and contributes to successful company growth. Aligning all areas of business in how the organization is represented to current and potential clients, strategic partners, investors, employees, vendors etc., is crucial. A strategic approach for alignment helps build/grow market presence, differentiate from competition and connect to stakeholders.

An important extension of corporate branding is how members of the business, particularly the leadership team, represent themselves in the context of the company brand. Attention to personal brand strategy is often absent, and this can undermine the effectiveness of the business strategy. If executives and visible leaders lack personal brand presence, neglect to adopt corporate brand messaging and/or don’t communicate their own value clearly, this lack of cohesion can negatively influence key corporate impressions and business decisions.

Leveraging expertise in helping individuals and organizations with brand strategies, this session will explore the difference between a personal and corporate brand and how to develop a personal brand strategy that augments the corporate one. Leaders will learn how to strengthen their personal brands, both in-person and digitally, ultimately to improve corporate brand presence and business effectiveness.

Friends of Point Road Group receive $200 off registration for this conference using code ENGAGE200ALYSSA at checkout.


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