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A strong LinkedIn presence drives visibility, credibility, connection and influence. How you show up on LinkedIn includes ensuring you have an optimized profile, connect with others effectively and interact with content strategically.

How you engage with content – whether Posting, Sharing, Commenting or Liking – influences what people think about you and can impact opportunities.

In this interactive webinar, complete with live demonstrations and ample time for participant Q&A, you’ll learn:

• Differences between Liking, Sharing, Posting & Commenting (& how to optimize each)
• Types of content to engage with
• Best practices for tagging people & companies
• How to use hashtags
• Tips to boost visibility
• Strategies for targeted engagement

About The Presenter

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps companies and executives make powerful impressions to achieve their goals. Alyssa is a personal branding expert and leads presentations and workshops for private companies, Fortune 500 companies, start-ups, professional associations and nonprofits. Read Alyssa’s full bio here.

Program Registration & Fee

This program is open to anyone who wants to increase their visibility and engagement on LinkedIn. The fee for this live, interactive webinar is $89. Click on the Register Now button below to complete registration and purchase on our Eventbrite page. Registered participants will receive webinar access information 24 hours before the event.

Maximizing your online presence and making a strong, positive impression is critical in today’s world. As a highly-visible representative of your organization and the boards on which you serve, your digital presence impacts stakeholder relationships, credibility and business. Plus, you set the standard for others representing your company as well.

In this webinar, we’ll share highly effective ways to optimize your digital persona and ensure you’re positively impacting target audiences by:

• Putting your best foot forward on LinkedIn
• Making the right impression with your video set-up
• Interacting with impact during virtual meetings
• Following best practices for virtual meeting engagement & etiquette
• Responding to high volume of communication
• Ensuring alignment of other aspects of your digital brand

About The Presenter

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps companies and executives make powerful impressions to achieve their goals. Alyssa is a personal branding expert and leads presentations and workshops at Fortune 500 companies, start-ups, private companies, professional associations and nonprofits. Read Alyssa’s full bio here.

Program Registration

This program is designed for senior executives and board directors interested in sharpening their digital presence. The fee for this live, interactive 90-minute webinar is $129. Click on the Register Now button below to complete registration and purchase on our Eventbrite page. Registrants will receive webinar access information 24 hours before the event.

Join Point Road Group’s Job Search Bootcamp, meeting live via webinar on Mondays and Wednesdays from 6 – 7 PM ET. Next session dates to be announced soon!

This 4-part webinar series is designed for college students & recent graduates to provide supportive guidance as they search for a job or internship. The first three sessions include a presentation that delves into best practices and essential strategies for success, and a live Q&A. The final session is live drop-in “office hours” for participants to ask anything related to a job search. Questions can go beyond what’s covered in the first three sessions.

Drawing from Point Road Group’s deep career advisory experience and passion for higher education, this program will cover the essentials and more to set you up for success!

Program Overview

Session 1: Creating A High-Impact Resume

Date TBA

Your resume makes a critical impression on potential employers, so make it count! Learn strategies and tips on how to create a highly effective, well-written and informative resume that makes an impact and positions you well for the type of job you seek. Get advice on how to show potential employers that you can fill their needs. Plus, get the insider’s view on what to avoid to you ensure you land in the “yes” pile!

Session 2: Using LinkedIn Effectively

Date TBA

Do you have a complete LinkedIn profile that positions you optimally for your job or internship search? Learn how to strengthen all sections of your profile to make positive impressions and ensure that you come up in searches by recruiters and potential employers. Special attention will be paid to the sections that drive the most visibility. Learn best practices on how to connect with contacts to grow your network and get critical tips on how to research and apply for jobs.

Session 3: Acing The Interview

Date TBA

Performing well during an interview can make all the difference in receiving a job offer. Learn strategies on how to prepare and present yourself optimally to potential employers. Receive guidance on what to research in advance, the types of questions to ask, how to respond to questions you know you’ll be asked and what to wear. Special attention will be given to ensure you make great impressions during phone and video interviews!

Session 4: Office Hours

Date TBA

At the conclusion of the series, join us for live, virtual “office hours.” Participants can ask anything related to a job search during this 1-hour session, whether related to previous session topics or other things that go beyond what’s covered in the sessions (networking, cover letters, how to work with a recruiter etc.).

About The Presenter

This class series will be presented by Alyssa Gelbard, Founder & President of Point Road Group. Read Alyssa’s bio here.

Program Fee & Registration

The fee for this 4-part program is $325. Check back soon to register for our next session (dates TBA) on Eventbrite.

Do you make the best impressions with your LinkedIn presence? Do you effectively reach out to new contacts to build your network? Do you stand out and follow best practices when you Like, Comment, Share or Post content?

Your LinkedIn presence is critical when you’re looking for a job or internship and starting to build your network.

Program Overview

Join us for a live webinar that goes beyond creating a strong profile. Learn how to be more visible and make the best impressions on potential employers, recruiters and contacts. This class builds off the strategies covered in the Job Search Bootcamp, but is open to any students & recent graduates looking to get more out of LinkedIn. There will be dedicated time for Q&A to answer questions.

You’ll learn how to:

• Personalize connection requests effectively
• Develop strategies to build your network
• Communicate effectively when messaging
• Gain insight into people, companies & roles
• Research & apply for jobs
• Identify optimal content to Like, Share & Post
• Increase visibility when Sharing, Posting & Commenting

About The Presenter

This class will be presented by Alyssa Gelbard, Founder & President of Point Road Group. Read Alyssa’s bio here.

Program Fee & Registration

The fee for this class is $79. Check back soon to register for our next session (date TBA) on Eventbrite.