Employee Branding

People buy from people.

When your company is at an inflection point, landing new business is paramount. Our employee branding programs activate your team to attract customers, strengthen connections and stand out from competitors — so you don’t miss opportunities.

Point Road Group helps you build trust, create exceptional customer experiences and drive growth through:
Discover the untapped potential of your team with our Employee Branding Audit.
Employee Branding to Drive Business | Point Road Group

We've Worked With

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Alexion
BakerTilly logo
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Carey & Co Logo
ceox
Cerberus logo
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Cheshire Group LLC
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Edge-TG
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FEI logo
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Samsung Ads
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What Clients Are Saying

We support faster business growth through stronger employee branding.

"We came to them to help us more closely connect with prospects and clients to drive new business and a great client experience. They delivered on all fronts, elevating our people’s presence through LinkedIn, corporate bios, video presence and brand ambassadors."
Richard Gardiner, CMO, Edge Technology Group
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"Point Road Group helped us address the gaps in our messaging by writing a new company overview, so we stand out on LinkedIn and attract the right customers and talent organically. Working closely with our team, they crafted new brand messaging that reflects who we are today and implemented a comprehensive LinkedIn strategy for us. By teaching our entire team how to improve their profiles and communication, everyone at Carey & Co is now a brand ambassador, contributing to our growth."
Travis Carey, CEO, Carey & Co
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"We have a much stronger brand that connects with prospects. We needed a more clear and consistent message about who we are and how we help clients – and now we have that. PRG was a great partner, helping us improve how we introduce our brand through website content, corporate bios and company/individual LinkedIn profiles and content engagement. Everything is aligned and we’re seeing the increase in business already!"
Jenifer Steig, Partner, The Cheshire Group
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LinkedIn Optimization

Prospects lose interest when your company has a weak LinkedIn presence.

LinkedIn acts as the face of your company to prospects, customers, talent, referral sources, investors and others. By optimizing your Company Page and revamping your content engagement strategy, we strengthen your LinkedIn presence and potential to attract interest from current and potential stakeholders.

Benefits

  • Improved "About" page reflecting brand messaging and company culture
  • New content strategy that resonates with target audiences
  • Visibility and reach driven by stronger content quality and engagement

Company Messaging

Opportunities are lost when a company description is outdated or unclear.

As prospect needs evolve, outdated or unclear company messaging costs you opportunities because it doesn’t resonate with them. We craft engaging new messaging, train your team and guide implementation to build consistency, recognition and trust in your brand

Benefits

  • New messaging on how you solve problems and the benefits of working with you
  • More brand recognition and trust from consistency across channels
  • Credibility enhanced by employee adoption of messaging

Employee LinkedIn &
Communications Training

Attract customers with employees as brand advocates.

Employees improve credibility and trust when they best represent your company. This is crucial for building relationships with prospects, referral partners, customers and potential talent.

We help employees become better brand ambassadors in all communications and on LinkedIn through interactive training and progress reviews.

Benefits

  • Powerful LinkedIn profiles of entire team
  • LinkedIn content engagement strategies to support business goals
  • Improved personal introductions and discussions about your company
  • Stronger email writing, response time and presentation skills

Executive Coaching

Drive better business outcomes with improved leadership performance.

When company leaders and executives are at the top of their game, they lead and inspire those around them, driving better performance and business outcomes. Every company wants this, yet interpersonal dynamics, personal blindspots, business challenges and more are impediments.

Point Road Group's executive coaching programs help leaders identify areas of weakness, overcome obstacles and reach their full leadership potential.

Benefits

  • Navigate changes in growth, transformation and ownership (e.g., private equity, M&A, founder exit)
  • Strengthen interpersonal communications and executive presence
  • Improve decision-making and conflict management

Corporate Bios

Show prospects the combined strength & skill of company executives.

Every member of your leadership team brings unique value to the collective force driving your company's success. Prospects read corporate bios to learn what each executive does at your company, and how their expertise and experience impact your business. Many companies miss the mark, sharing individual work histories in an inconsistent style. We write new bios for your executive team that provide a strong, unified picture.

Benefits

  • Clear value and impact on company success for each executive
  • Written in consistent voice and style
  • Team is presented in a strong, unified way
  • Useful for speaking engagements and thought leadership

Resources

Drive business success with our executive and employee branding resources.

     

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    1991 Broadway, 12th Floor, New York, NY 10023
    (212) 869-1000[email protected]
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