Employee Branding

How many opportunities have you lost because employee branding isn't a priority?

Companies with strong employee branding build credibility and trust so they attract prospects and top talent, retain clients, gain more referrals and deepen stakeholder relationships.

Point Road Group helps teams become better brand ambassadors. Through strategic training and coaching, we make sure your employees make great impressions, build connections and don’t leave opportunities on the table.
How We Help
Take the Employee Branding Audit | Point Road Group

We've Worked With

Orgs-we-work-with
Alexion
BakerTilly logo
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Carey & Co Logo
ceox
Cerberus logo
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Cheshire Group LLC
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Edge-TG
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FEI logo
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Samsung Ads
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What Clients Are Saying

We support faster business growth through stronger employee branding.

"We came to them to help us more closely connect with prospects and clients to drive new business and a great client experience. They delivered on all fronts, elevating our people’s presence through LinkedIn, corporate bios, video presence and brand ambassadors."
Richard Gardiner, CMO, Edge Technology Group
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"Point Road Group helped us address the gaps in our messaging by writing a new company overview, so we stand out on LinkedIn and attract the right customers and talent organically. Working closely with our team, they crafted new brand messaging that reflects who we are today and implemented a comprehensive LinkedIn strategy for us. By teaching our entire team how to improve their profiles and communication, everyone at Carey & Co is now a brand ambassador, contributing to our growth."
Travis Carey, CEO, Carey & Co
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"We have a much stronger brand that connects with prospects. We needed a more clear and consistent message about who we are and how we help clients – and now we have that. PRG was a great partner, helping us improve how we introduce our brand through website content, corporate bios and company/individual LinkedIn profiles and content engagement. Everything is aligned and we’re seeing the increase in business already!"
Jenifer Steig, Partner, The Cheshire Group
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How We Help

We train and coach your team to be effective brand ambassadors, built on the foundation of
customer-focused company messaging and LinkedIn strategy.

This not only attracts more prospects, but also strengthens recruitment and employee engagement.

Employee LinkedIn & Communications Training

Strengthen LinkedIn profiles and content engagement. 

Improve how people introduce themselves and talk about your company. 

Sharpen communication skills for better stakeholder connection.

Corporate Bios

Showcase each executive’s unique value and impact on company success, while keeping a consistent tone and style teamwide. 

Improve impact for speaking engagements and thought leadership. 

Executive Coaching

Maximize leadership impact through stronger interpersonal communication and executive presence.

 Improve decision-making, conflict management and leadership influence.

Company Messaging

Customer-focused messaging centered on problems you solve, current product/service offering, benefits of working with you and what differentiates you from competitors.

Accountability to apply it consistently across assets.

LinkedIn Optimization

Updated “About” section aligned with new company messaging. 

Posting strategy that resonates with prospects, customers and other key stakeholders.

"Teach a man to fish" approach with coaching/training to do it yourself.

Resources

Drive business success with our employee and executive branding resources.

     

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    Contact Us
    1991 Broadway, 12th Floor, New York, NY 10023
    (212) 869-1000[email protected]
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