About The Founder


Alyssa Gelbard, Founder & President of Point Road Group

Alyssa Gelbard

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps executives and organizations make powerful impressions.

In addition to overseeing Point Road Group, Alyssa works with a portfolio of individual and corporate clients. An engaging speaker on personal branding and career advancement, she delivers presentations, workshops and keynotes to Fortune 500 companies, start-ups, established businesses, professional associations, nonprofits and universities.

Alyssa serves on the Board of Directors of the NY Chapter of Financial Executives International and is Career Management Chair. She is also a member of the Advisory Board of the Graduate Sports Management Program at Endicott College and a founding member of the NY Chapter of the Private Directors Association where she co-chairs the Membership Committee.

An instructor at the renowned 92Y in NY, Alyssa teaches classes relating to personal branding, communications and career advancement. She is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and also co-chairs the Tufts Women’s Network in NY.

Alyssa has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.