About The Founder

Alyssa Gelbard, Founder & President of Point Road Group

Alyssa Gelbard

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps executives market themselves to achieve their professional goals and partners with organizations for customized corporate programs.

In addition to overseeing Point Road Group’s business strategy and operations, Alyssa works with a portfolio of globally located individual and corporate clients. A sought-after expert and speaker on personal branding and careers, she delivers presentations and workshops to Fortune 500 companies, start-ups, established businesses, professional associations, nonprofits and universities.

Alyssa’s unique perspective on personal branding and career advancement stems from a background in strategic marketing, branding and communications, where she held leadership roles and built strong teams at organizations across several industries. Alyssa’s entrepreneurial career began when she founded Resume Strategists, Point Road Group’s initial brand, 15 years ago.

She is an instructor at the renowned 92nd Street Y in NY and a recurring featured speaker at the NYU Wasserman Center for Career Development. Alyssa serves on the Board of the NY Chapter of Financial Executives International as Career Management Chair and is an Advisory Board member of the Masters in Sports Administration Program at Endicott College. She is an elected member of the Tufts University Alumni Council and co-chairs the Career Services Committee. Alyssa also co-chairs the Tufts Women’s Network NY and is a member of the Paley Media Council.

Her expertise and perspectives on personal branding and careers have been featured in The Wall Street Journal, Fast Company, Inc., Huffington Post, Forbes, Business Insider, CIO, The Street and eFinancial Careers, among other domestic and international media.

Alyssa has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.