About The Founder


Alyssa Gelbard, Founder & President of Point Road Group


Alyssa GelbardAlyssa Gelbard is the Founder and President of Point Road Group, a global career consulting and personal branding firm that helps executives and experienced professionals market themselves confidently to achieve their career goals. Point Road Group works with individuals seeking a new job, board role or a stronger personal brand to drive business success, and partners with organizations for customized programs.

In addition to overseeing Point Road Group’s business strategy and operations, Alyssa is known for her personalized and strategic approach when working directly with executives. As a highly sought-after expert and speaker on careers and personal branding, Alyssa delivers presentations to Fortune 500 companies, small to mid-sized businesses, professional associations, nonprofits and universities. She also founded Resume Strategists, Point Road Group’s initial brand, almost 15 years ago.

Her unique perspective as a career expert comes from a background in strategic marketing and branding, as well as extensive experience hiring and managing staff throughout her career.

Alyssa is an instructor at the renowned 92nd Street Y and a recurring featured speaker at the NYU Wasserman Center for Career Development. She is the Career Management Chair of the NY Chapter of Financial Executives International and an Advisory Board Member of the Masters in Sports Administration Program at Endicott College. Alyssa is an elected member of the Tufts University Alumni Council and co-chairs the Career Services Committee. She also co-chairs the Tufts Women’s Network NY and is a member of the Paley Media Council.

Her expertise in career advancement and personal branding has been featured in The Wall Street Journal, Fast Company, Inc., Huffington Post, Forbes, Business Insider, CIO, The Street and eFinancial Careers, among many other publications.

Alyssa has an MBA in Marketing from NYU’s Stern School of Business and a BA in Sociology from Tufts University.