About The Founder


Alyssa Gelbard, Founder & President of Point Road Group

Alyssa Gelbard

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps companies and executives make powerful impressions to achieve their goals.

Alyssa oversees the business and works with select corporate and individual clients. She is a frequent speaker on digital presence, LinkedIn, personal branding, networking and career advancement, conducting events virtually and in-person with private companies, Fortune 500 clients, start-ups, professional associations and nonprofits

Her unique perspective on personal branding, corporate branding and career advancement stems from a background in strategic marketing, branding and communications, where she held leadership roles in the biomedical research, technology and sports & entertainment industries.

Alyssa serves on the Board of Directors of the NY Chapter of Financial Executives International (FEI) and is Career Management Chair. She is also a member of the Advisory Board of the Graduate Sports Management Program at Endicott College and a founding member of the NY Chapter of the Private Directors Association where she is Membership Chair.

An instructor at the renowned 92Y in NY, Alyssa teaches classes relating to personal branding, communications and career advancement. She is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and also co-chairs the Tufts Women’s Network in NY.

Alyssa has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.