About The Founder


Alyssa Gelbard, Founder & President of Point Road Group

Alyssa Gelbard

Alyssa Gelbard is the Founder and President of Point Road Group, a global personal branding and consulting firm that helps executives and organizations achieve professional and business success.

In addition to overseeing Point Road Group’s business strategy and operations, Alyssa works with a portfolio of individual and corporate clients. An engaging speaker on personal branding and careers, she delivers presentations and workshops to Fortune 500 companies, start-ups, established businesses, professional associations, nonprofits and universities.

Her unique perspective on personal branding, corporate branding and career advancement stems from a background in strategic marketing, branding and communications, where she held leadership roles and built strong teams at organizations in the sports & entertainment, technology, biomedical research and higher education industries.

Alyssa serves on the Board of Directors of the Financial Executives International NY Chapter and is Career Management Chair. She is also a member of the Advisory Board of the Graduate Sports Management Program at Endicott College and an instructor at the renowned 92Y where she teaches classes relating to personal branding, communications and career advancement. Alyssa is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and also co-chairs the Tufts Women’s Network NY.

She has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.