About The Founder
Alyssa Gelbard, Founder & CEO of Point Road Group
Alyssa Gelbard is the Founder and CEO of Point Road Group, a global personal branding firm that helps companies make powerful brand impressions through their people.
Leading a talented team that advises diverse companies, individual executives and board directors, Alyssa is passionate about strategically helping people make better impressions to drive business and career success. She is an expert and frequent speaker on personal branding, virtual presence, LinkedIn and communications.
Alyssa’s unique perspective on personal and corporate branding stems from a background in strategic marketing, branding and communications, where she held leadership roles in the biomedical research, technology and sports & entertainment industries.
Alyssa serves on the Board of Directors of the NY Chapter of Financial Executives International and is Career Management Chair. She is also an Advisory Board member of the Graduate Sports Management Program at Endicott College and Membership Chair of the NY Chapter of the Private Directors Association, where she is a Chapter Leader and Founding Member.
She is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and co-chairs the Tufts Women’s Network in NY.
Alyssa has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.