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The Latest From The Experts At Point Road Group
January 20, 2023

Your Board Director Branding Guide Awaits

Looking to optimize how you position and brand yourself for a board search? Get started with Point Road Group's Board Director Branding Guide. With this helpful resource, you will: Better understand the board search process. Learn how to optimize your board resume, board bio & LinkedIn profile. Uncover additional ways to enhance your board candidacy and […]
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January 20, 2023

Board Certifications & Advisory/Nonprofit Service: How They Strengthen Your Candidacy

In our work helping current and aspiring board directors strengthen their personal brands as they pursue paid board seats, we see a lot of patterns and repeat questions. Here are two questions that always arise when executives are seeking ways to strengthen their candidacy.
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December 21, 2022

Top 5 Most Frequent Brand Experience Mistakes In 2022

Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
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November 10, 2022

🎙Podcast: Recruiting, Employee Behavior & Business Branding

In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact business branding. Listen to Alyssa's insights on LinkedIn, including: How employees post impact business branding How your team members' LinkedIn profiles and posts can (and can't) […]
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October 14, 2022

🎙Podcast: Get On (The Nonprofit) Board

In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the ins and outs of serving on a nonprofit board and how this work fits in to the bigger picture of one’s career. Listen to Alyssa's insights on why nonprofit board service not only helps others, but also […]
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