The Latest From The Experts At Point Road Group
February 21, 2023

Why You're Not Attracting the Right Candidates at Your Company

Attracting the right candidates to fill positions is challenging for every business. While many factors influence talent acquisition, a company's LinkedIn presence is often overlooked. How a company and its employees come across on LinkedIn provides important insights to job seekers and influences their decisions to apply or not to apply. People are not just […]
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January 23, 2023

Does Employee Interaction Help Or Hurt Your Brand? (3 Examples Of Negative Experiences)

It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
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January 20, 2023

Your Board Director Branding Guide Awaits

Looking to optimize how you position and brand yourself for a board search? Get started with Point Road Group's Board Director Branding Guide. With this helpful resource, you will: Better understand the board search process. Learn how to optimize your board resume, board bio & LinkedIn profile. Uncover additional ways to enhance your board candidacy and […]
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January 20, 2023

Board Certifications & Advisory/Nonprofit Service: How They Strengthen Your Candidacy

In our work helping current and aspiring board directors strengthen their personal brands as they pursue paid board seats, we see a lot of patterns and repeat questions. Here are two questions that always arise when executives are seeking ways to strengthen their candidacy.
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December 21, 2022

Top 5 Most Frequent Brand Experience Mistakes In 2022

Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
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Pursuing a board seat? Get our Board Director Branding Guide.

Board Director Branding Guide - Get the eBook! - Point Road Group

Looking to drive sales and brand awareness? Get started with our Brand Consistency Checklist.

Brand Consistency Checklist Teaser | Point Road Group

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