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The Latest From The Experts At Point Road Group
January 14, 2020

What You Need To Know About LinkedIn Content Engagement

LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with professionally relevant, high-quality content. Shares, posts, likes and comments help position you as an expert, resource and thought leader. Content engagement also enhances relationships […]
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January 7, 2020

Serving On Nonprofit BoardsNanette Fridman, Nonprofit Strategist

What are some of the key benefits of nonprofit board service? There are many personal and professional benefits to joining a nonprofit board. Personally, board service is a meaningful way to give back to your community and meet people with shared values and interests. Board members can impact issues they care about and experience the […]
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December 11, 2019

Common Presentation Problems & How To Overcome Them

When leading a presentation or meeting, it’s important to appear confident, at ease and in control. Yet, even with extensive preparation, unforeseen challenges can arise, bringing distraction and the potential to throw you off your game. How you navigate through these possible derailments can impact more than the presentation itself. The poise you display influences […]
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December 3, 2019

Social Media Best PracticesGuy Alvarez, Marketing Consultant

When building a professional presence on Twitter, how often should you post? Does frequency vary across social media? Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use […]
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November 12, 2019

How To Make Better Impressions Through Body Language

Body language and nonverbal cues (eye contact, expression, posture, movement etc.) significantly influence what people think and feel about you, especially when meeting you for the first time. You make impressions on others almost instantly (anywhere from a fraction of a second to seven seconds, according to various studies). This means that you need to […]
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