Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact the company's brand. Listen to Alyssa's insights about LinkedIn and how what employees post there can impact their company’s brand, the ways in which teams’ LinkedIn […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the ins and outs of serving on a nonprofit board and how this work fits in to the bigger picture of one’s career. Listen to Alyssa's insights on why nonprofit board service not only helps others, but also […]
Can everyone on your team deliver a great presentation that will land a new client or grow a customer relationship? Can they get approval for a critical enterprise initiative? If the answer is no, then something needs to change: their presentation delivery. Too often, people focus so much on slides and handouts that they overlook […]
Looking to introduce yourself effectively on Zoom? There are some simple steps you can take to make a great first impression. A little preparation and practice goes a long way. What you say (and how you say it) sets the tone for new relationships, whether introducing yourself to your team for the first time or […]
