It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
About This Guide Point Road Group's Board Director Branding Guide is a resource for those looking to optimize how they brand and position themselves for a board search. Scroll or click on a topic below to find important guidance and informative resources. I Need Help With... Introduction Understanding The Board Search Board Director Branding Basics Optimizing […]
In our work helping current and aspiring board directors strengthen their personal brands as they pursue paid board seats, we see a lot of patterns and repeat questions. Here are two questions that always arise when executives are seeking ways to strengthen their candidacy.
Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact the company's brand. Listen to Alyssa's insights about LinkedIn and how what employees post there can impact their company’s brand, the ways in which teams’ LinkedIn […]