Increasing professional visibility can contribute positively to business success and career advancement. The more that people know of and about you, the greater likelihood that they will view you as a go-to expert, thought leader or asset with a specific set of skills, knowledge and experience. This recognition strengthens your personal brand and, by extension, your company’s brand too. Read More
Whether you’re an executive seeking a new job, considering a job search or content in your role (but would pursue a dream job if it became available), it’s important to have a resume that presents who you are today and positions you well for where you want to go next in your career.
Speaking publicly — whether running a meeting or as a presenter, keynote speaker, panelist or event host — is a valuable opportunity to communicate expertise, strengthen credibility and showcase your personal brand. Presenting in front of audiences, large or small, also boosts professional visibility and sparks network growth and business opportunities. Read More
As the end of the year approaches, it’s easy to fall into the New Year’s Resolution mindset, i.e., think about what you’ll start doing (or do differently) to achieve your goals in the coming year. The classics are all too familiar: go to the gym, eat healthier, sleep better etc. Professionally, common goals include kicking a job search into gear, networking, joining professional associations, seeking a promotion/raise etc. Read More
How you introduce yourself when meeting someone for the first time can shape and set the tone for the relationship. What you say (and how you say it) makes an important impression and reflects your personal brand. You control the message, which is important as it can become the sound bite that your new acquaintance uses to introduce you to others (especially if you meet at an event or when networking). Read More
When considering a board search — whether as a first-time director or experienced one — take a close look at your personal brand to determine if your messaging is relevant for board service. It might sound surprising, but a strong personal brand of an executive or operational leader does not necessarily translate into that of an ideal board candidate. Read More
Your LinkedIn headshot is an essential part of your profile and personal brand. It impacts how others see you at first glance and, by extension, what they assume (rightly or wrongly) about your competency, likeability and trustworthiness (not unlike the mere seconds it takes to make an impression when walking into a room). How you present yourself through your profile picture is critical to making a strong first impression, whether related to business and job opportunities, networking, speaking engagements or media inquiries etc. Read More
Making and receiving introductions is helpful for all professionals, whether related to a potential job, board role, client, business opportunity or other resource. Introductions also bring together individuals with complimentary businesses, skills and research interests, as well as facilitate connections between people with commonalities (e.g., fellow alumni).
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You’ve heard that executive presence drives success and progression at the senior level — but what is it really? While there’s no single definition, aspects of executive presence include charisma, poise under pressure, confidence, professional appearance and influence. A leader’s workplace actions and behaviors, as well as how that person makes others feel, reflect executive presence too. Read More
Point Road Group is a global personal branding and career consulting firm that helps executives and experienced professionals market themselves to achieve their career goals. We also partner with organizations for customized corporate programs and presentations.
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