Virtual Presence Optimization

Response time, clarity and prioritization are some of the critical aspects of communications affecting team leadership, project management, employee relations, business development and customer experience. Even a few weak habits can create a negative impression of both an individual and their company. Strengthening communications reinforces brand reputation and trust and drives productivity and influence.

Employees are your best brand ambassadors. Through conversation, social media, email, presentations and more, every member of your team influences what people think and feel about your brand. According to LinkedIn, companies are 58% more likely to attract talent when high numbers of employees share quality content. Employees also convey brand values to their networks, which average 10X larger than company follower bases.

Your employees reflect your brand, for better or worse, across social media channels. It’s essential to get ahead of potential liabilities by training staff on social media best practices. Even if they only post personally and not on behalf of your company, they can have a serious impact on your corporate reputation — and the consequences can unfold rapidly. By providing clear guidance that supports your company’s social media policy, you mitigate a critical risk.

Much of sales and business development is now conducted partially or fully behind screens. The virtual impressions made by leaders and teams directly impact relationships with clients, referral partners and key stakeholders. These relationships are key to closing deals and driving revenue. When you help front-line teams make the best impressions across all touchpoints, you fuel their success and business growth.

Providing employees with training and resources to better navigate how business is conducted today directly benefits talent development and retention. Those who have the tools to succeed are more engaged, effective and satisfied in their roles and want to stay with their employers. Companies with high employee engagement report 59% lower turnover than those without, significantly reducing costs.

Whether your employees are fully or partially remote or are in the office full-time, the personal brands of everyone in your company — executive team, senior leaders and entire staff — carry greater impact in shaping business success. Now is the time to reimagine best practices so your employees are best equipped to navigate business today and are set up for long-term success.