New challenges affect business success today. We can help.

Point Road Group helps your leaders and teams to communicate effectively, build and maintain relationships, strengthen visibility and drive opportunities within your organization and with external stakeholders. We break down key components of virtual impressions, including video meetings, presentations & events, communications of all types, managing and leading remotely, networking, LinkedIn and more.

Supporting your people to be more effective in today’s business environment improves business success.

Strengthen communications

Response time, clarity and prioritization are some of the critical aspects of communications affecting team leadership, project management, employee relations, business development, customer experience etc. Just a few weak habits can create a negative image of the individual and company they represent, hurting business. Strengthening communications reinforces positive brand reputation and drives productivity, influence and professional advancement.

Amplify Your Brand

Every employee is a brand ambassador who actively or passively influences brand impressions and visibility, talent acquisition, corporate culture, sales etc. Via social media, email or conversation, those on the inside impact on those on the outside. According to LinkedIn, companies are 58% more likely to attract talent when high numbers of employees share quality content. Employees also convey brand values to their networks, which average 10X larger than company follower bases.

Reduce Social Media Liability

Across social media platforms, the digital footprints of your employees reflect on your company for better or worse. It’s essential to get ahead of potential liabilities by training staff on social media best practices. Even if they only post personally and not on behalf of your company, they can have a serious impact on your corporate reputation — and the consequences can unfold rapidly. By providing clear guidance that supports your company’s social media policy, you mitigate a good amount of risk.

Attract & Grow Business

A large portion of sales and business development are now conducted behind screens. The virtual impressions made by leaders and teams directly impact new and existing relationships with clients and stakeholders. These relationships are key to closing deals and driving revenue. When you help front-line teams make the best impressions across all touchpoints, you fuel their success and business growth.

Engage & Retain Talent

Providing employees with training and resources to navigate today’s digital landscape directly benefits talent development and retention. Those who have the tools to succeed are more engaged, effective and satisfied in their roles and want to stay with their employers. Companies with high employee engagement report 59% lower turnover than those without, significantly reducing costs.

Optimize The New Workplace

The workplace has changed. Whether your organization is remote, hybrid or in-person, the personal brands of everyone in your organization — executive team, senior leaders and entire staff — carry greater impact in shaping business success. Now is the time to reimagine best practices so your employees are best equipped to navigate new norms and are set up for long-term success.

Solutions Tailored To Your Company

Point Road Group delivers programs tailored to your corporate goals, brand and culture. We can also customize to levels of experience, functional roles and geographies. We help your team drive presence, credibility, visibility and influence. Contact us to discuss how we can help your team.

Key Takeaways

Participants in our Virtual Presence Optimization programs leave with many key takeaways, including (but not limited to) actionable strategies and guidance to:

  • Improve presence & interaction during virtual meetings
  • Conduct virtual presentations with more impact
  • Communicate more effectively internally & externally
  • Optimize LinkedIn to drive credibility & connection 
  • Strengthen remote team management & engagement
  • Network virtually with results 
  • Engage on social media without increasing corporate risk 
  • Align all aspects of their digital brand 

Live Program

  • live group sessions (1.25 hours each, inclusive of Q&A)* 
  • Customized handouts for each session 
  • 2 live office hours sessions*

Recorded Program

  • 2 recorded sessions (1 hour each, available on demand)* 
  • live office hours session*

Add-On Services

  • 1:1 coaching
  • Individual LinkedIn profile assessments 
  • Recorded recap session (after Live Program, available on demand)

*Number of sessions and office hours may be adjusted to your specific needs.

Work With Us

Contact us today to learn more about our Virtual Presence Optimization program and other corporate services. Together, we can help you make powerful impressions through your people.

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