Virtual Presence Optimization

Response time, clarity and prioritization are some of the critical aspects of communications affecting team leadership, project management, employee relations, business development, customer experience etc. Just a few weak habits can create a negative image of the individual and company they represent, hurting business. Strengthening communications reinforces positive brand reputation and drives productivity, influence and professional advancement.

Every employee is a brand ambassador who actively or passively influences brand impressions and visibility, talent acquisition, corporate culture, sales etc. Via social media, email or conversation, those on the inside impact on those on the outside. According to LinkedIn, companies are 58% more likely to attract talent when high numbers of employees share quality content. Employees also convey brand values to their networks, which average 10X larger than company follower bases.

Across social media platforms, the digital footprints of your employees reflect on your company for better or worse. It’s essential to get ahead of potential liabilities by training staff on social media best practices. Even if they only post personally and not on behalf of your company, they can have a serious impact on your corporate reputation — and the consequences can unfold rapidly. By providing clear guidance that supports your company’s social media policy, you mitigate a good amount of risk.

A large portion of sales and business development is now conducted behind screens. The virtual impressions made by leaders and teams directly impact new and existing relationships with clients and stakeholders. These relationships are key to closing deals and driving revenue. When you help front-line teams make the best impressions across all touchpoints, you fuel their success and business growth.

Providing employees with training and resources to navigate today’s digital landscape directly benefits talent development and retention. Those who have the tools to succeed are more engaged, effective and satisfied in their roles and want to stay with their employers. Companies with high employee engagement report 59% lower turnover than those without, significantly reducing costs.

The workplace has changed. Whether your organization is remote, hybrid or in-person, the personal brands of everyone in your organization — executive team, senior leaders and entire staff — carry greater impact in shaping business success. Now is the time to reimagine best practices so your employees are best equipped to navigate new norms and are set up for long-term success.