Your People Impact Your Brand

Every day, your employees make individual and corporate impressions on internal and external stakeholders. Are these impressions strengthening or weakening your corporate brand & reputation?

Employee Presentations & Workshops

Point Road Group’s virtual presentations and workshops are effective and efficient corporate solutions to educate and guide employees in best personal branding practices and provide actionable guidance to make powerful impressions.

Helpful guidance enables your people to be more confident, engaged and productive. This drives business success, employee retention and protects against social media liabilities.

Programs Tailored To Your Needs & Goals

Point Road Group leads presentations for audiences of all sizes at private companies, start-ups, Fortune 500 companies, professional associations and nonprofits. (Select organizations we’ve worked with are listed here.) We create interactive programs tailored to your corporate goals, brand and culture. We can customize to industry, functional area, professional level and/or special interests.

Contact us today to discuss how we can customize a program for your group.

Topic Areas

Personal Branding & Virtual Presence

The personal brands of employees impact company brand impressions. Point Road Group’s personal branding & virtual presence programs teach audiences how to optimize key aspects of their personal brands to drive visibility and influence. Virtual presence, particularly of executive and client-facing teams, influences relationships, credibility and opportunities. Our programs address optimization from every angle (video meetings, presentations, communications, LinkedIn etc.).

Popular workshops include:

  • Making Powerful Impressions With Your Personal Brand
  • Optimizing Virtual Presence To Drive Business Success
  • Leveraging Your Personal Brand For Internal Advancement

Communications & Networking

Effective communication is critical for meetings, presentations, client relationships, team leadership and development of new business. It’s also essential for networking, which is a key driver for professional success and business growth. Our programs break down strategies to communicate clearly and confidently with internal and external audiences. We teach and share best practices for virtual and in-person networking to connect and engage with contacts to drive relationship development and growth.

Popular workshops include:

  • Virtual Networking For Business Success
  • Communicating More Effectively

LinkedIn & Social Media

LinkedIn is critical for employee and employer visibility. Employee networks average 10X larger than company follower bases — why not strengthen and leverage employee LinkedIn presence to amplify your brand to prospective talent, clients and others? Point Road Group’s LinkedIn programs include live, interactive demonstrations on profile optimization, connecting strategically and engaging with content. We cover best practices to ensure personal and company brand alignment and protect against PR liabilities.

Popular workshops include:

  • Optimizing Your LinkedIn Profile
  • Driving LinkedIn Visibility Through Content Engagement

Board Readiness

Companies and professional associations can support C-suite executives and senior leaders with professional advancement focused on how to market themselves to land a board seat. Our board readiness programs help audiences understand board search timing, how to define & articulate board value, what to update on LinkedIn, tips for writing a board-focused resume and bio, as well as key networking strategies.

Popular titles include:

  • Critical Steps To Landing A Board Seat
  • Strengthening Your LinkedIn Profile For A Board Search
  • How To Write A Board Resume

Career Advancement & Job Search

Career advancement is critical to rising talent as well as transitioning staff (see more on our outplacement services here). We provide actionable guidance on how to navigate internal job searches as well as external ones. We also add value to career development initiatives of professional associations, nonprofits and universities.

Popular titles include:

  • Creating A High-Impact Resume
  • Using LinkedIn For A Job Search
  • Acing An Interview
  • Salary & Offer Negotiation
  • How To Begin A Job Search

Work With Us

Contact us today to learn more about our presentations and workshops as well as other corporate services. Together, we can help you make powerful impressions through your people.

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