Do Your Employees Make Powerful Brand Impressions?

Employees make critical impressions on stakeholders every day. How they come across – virtually and in-person – influences what people think about them as well as your company. These impressions impact relationships and business.

We ensure your employees make the right brand impressions which helps:

  • Gain referrals & customers
  • Drive opportunities & revenue
  • Strengthen relationships
  • Improve stakeholder engagement & trust
  • Enhance credibility
  • Mitigate risk
  • Promote visibility & brand awareness

We help companies make better brand impressions through their people.

Corporate Services

Point Road Group works with growth-oriented companies who see value in investing in their people. See some of the companies we’ve worked with.

We focus on virtual presence, personal branding, LinkedIn, executive presence, communications and professional advancement. We also provide outplacement services to support senior leaders and teams in transition.

Contact us to learn how we can help your employees strengthen the impressions they make every day.

Virtual Presence Optimization

Employees represent your brand in all they do when working remotely. They make impressions on clients, contacts, service providers, investors, talent & many others. Optimizing how your team comes across has a positive impact on relationships and opportunities. This translates to increased employee success, engagement and revenue. We ensure your team is set up to make the best virtual impressions from every perspective.

Learn more about this program here.

We address how to:

  • Make the right impressions with video appearance & etiquette
  • Interact with impact during meetings & presentations
  • Optimize LinkedIn profiles & content engagement
  • Strengthen communication
  • Align other digital brand aspects (e.g., social media, corporate bio)

Executive Presence For Leadership Teams

We strengthen executive presence of leadership teams to ensure they make optimal impressions that align with your strategic goals and brand. Through our workshops and individual consulting, we improve all aspects of executive presence and personal brands, ensuring the team comes across in a strong and consistent manner.

We help strengthen:

  • Executive bios
  • LinkedIn profiles & content engagement
  • Video presence, engagement & etiquette
  • Communications habits
  • Leadership of meetings & presentations
  • How you introduce yourself & your company

Customized Outplacement

For transitioning employees, our outplacement programs are tailored to your unique needs, are sensitive to this difficult time and align with your corporate culture. Our presentations, workshops and individual coaching ensure participants feel truly supported and transition with a more positive brand association.

We guide how to:

  • Conduct an effective job search
  • Create a strong resume
  • Optimize a LinkedIn profile
  • Leverage LinkedIn for a job search
  • Follow networking & interviewing best practices

Presentations & Workshops

We create customized presentations & workshops that align with your needs and goals. We incorporate our deep knowledge and best practices for industries, functional areas, job levels and group makeup.

View details of our most popular programs here.

Popular topics:

  • Strengthening Your Virtual Presence
  • Making Powerful Impressions With Your Personal Brand
  • How To Optimize Your LinkedIn Profile
  • Driving LinkedIn Visibility Through Content Engagement
  • Networking For Business Success In A Virtual World
  • Communicating More Effectively
  • How To Market Yourself For A Board Seat

Ready to get started? Contact us

Why Point Road Group?

We’re Obsessed With Doing Great Work So Your Brand Will Be Stronger

  • High-touch client engagement at every stage because we value our relationship with you
  • Deep knowledge of strategic marketing & branding enables vigilant focus on messaging, stakeholder relevancy & consistency
  • Program strategy customized to your company’s unique needs, goals & culture because no two clients are the same
  • Dynamic & collaborative team with diverse backgrounds that empower us to bring demonstrated knowledge & experience to our clients

Companies We’ve Worked With

Point Road Group partners with organizations of all types and sizes — private companies, Fortune 500 clients, start-ups, professional associations and nonprofits. Some of that we’ve worked with have included:

92nd Street Y logo
Alliance of Women In Tech
ATG Theatre logo
Aysha NY
Bottomless Closet logo
Business Council of Westchester
CFO Consulting Partners
CFO Leadership Council logo
ConEdison logo
Edge TG
FEI logo
Financial Poise
Forte Foundation logo
Heimat abroad
Kaplan Financial Education
Marlene Meyerson JCC
Met Life logo
U Michigan logo
NJBankers Association
NYU logo
NTT Docomo logo
NY WICI logo
Owens Group logo
Phillips & Cohen Associaties Ltd
Private Directors Association
RMA logo
Savvy Ladies logo
Syracuse U logo
Texas State U logo
Tufts U logo
UNC School of Law - DDI
TMA logo
Vigilants Entertainment logo

Work With Us

Contact us to learn more about our corporate services and how we can help you make powerful impressions through your people.

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