Do Your Employees Make Powerful Brand Impressions?

Your employees make critical impressions on stakeholders every day. How they come across virtually and in-person influences what people think about your company. These impressions impact relationships, opportunities and revenue.

Our programs ensure your employees make the right brand impressions — internally & externally — which helps business:

  • Gain referrals & customers
  • Drive opportunities & revenue
  • Strengthen internal & external relationships
  • Improve stakeholder engagement & trust
  • Enhance visibility & credibility
  • Mitigate risk
  • Drive brand awareness

We help companies make powerful impressions through their people.

Corporate Services

Point Road Group works with private companies, Fortune 500 clients, start-ups, professional associations and nonprofits. Some past examples are listed below.

We design customized engagements, lead webinars and workshops and conduct trainings for leadership teams, departments and entire companies. Some topics we cover include digital presence, LinkedIn, personal branding, networking, communications and career advancement. Services are also available to support job search for senior leaders and teams in transition. We also provide executive coaching.

Contact us for a consultation to discuss how we can help you.

LinkedIn Training

This dynamic program helps your company, department or team strengthen its LinkedIn presence to provide a competitive advantage and stronger brand in the marketplace.

Program may include:

  • Guidance to create strong personal profiles through workshops, webinars & individual sessions
  • Strategies to connect more effectively & engage with content to drive visibility
  • Creation of LinkedIn profiles for selected staff (e.g., executive team, sales leaders)
  • Optimization or creation of LinkedIn company page
  • Coordination with photographer for headshots
Digital Presence

Your team’s virtual impressions are critical because they represent your company and brand to clients, business contacts, service providers, investors, talent & many others. They also reflect your brand every day to internal colleagues. Optimizing their digital presence impacts relationships, opportunities and revenue. We ensure your team is set up to make the best digital impressions from every angle.

We address how to:

  • Optimize personal LinkedIn profiles
  • Connect with people & interact with content on LinkedIn
  • Make the right impressions with video setup
  • Interact with impact virtual meetings
  • Network effectively online
  • Respond to high volume of communication
  • Align other digital branding aspects (e.g., social media, corporate bio)
Personal Branding For Leaders & Teams

In partnership with your executive team, department heads or other groups, we strengthen the personal brand of each leader. Considering organizational strategy, goals and audiences, we ensure that the team — altogether and individually — best represent your organization and corporate brand with consistent presentation and messaging.

Services may include:

  • Individual personal brand assessments with strategic, actionable recommendations
  • Material creation (executive bios, LinkedIn profiles)
  • Referrals to ancillary services (headshot photographer, stylist, presentation coach, creative designer, video producer)
Customized Outplacement

For transitioning executives and employees, our customized outplacement programs are tailored to your organization’s unique needs. We create thoughtful workshops and programs that are sensitive to this difficult time and align with your objectives and workplace culture. Our personalized approach ensures participants feel truly supported.

  • Workshops and presentations on all aspects of the job search
  • Assessments of transitioning employees resumes, LinkedIn profiles & cover letters
  • Individual career consulting sessions
Executive Coaching

Effective leaders are engaged, flexible and inspire others. While they focus on advancing the company and its people, how much time to they devote to their own development? Many organizations assume that senior level executives have all the skills they need, yet professional development is ongoing and shouldn’t stop because of a title. We help your leaders continue to adapt, grow and maximize their leadership potential.

We help your leaders:

  • Improve self-awareness & executive presence
  • Clarify development goals & refine strategies to achieve objectives
  • Align their personal brand with positioning
  • Strengthen communication skills
  • Tackle challenges with an impartial sounding board
Presentations & Workshops

We partner with you to create customized virtual or in-person presentations & workshops that align with and support your organization’s needs and goals. We incorporate our deep knowledge and best practices for industries, functional areas, job levels and group makeup.

View details of our most popular programs here.

Popular topics:

  • Strengthening Your Online Presence
  • Making Powerful Impressions
  • Taking LinkedIn To The Next Level
  • LinkedIn 101
  • Networking For Business Success
  • Communicating More Effectively
Ready to get started? Contact us

Why Point Road Group?

We’re Obsessed With Doing Great Work So Your Company Can Make Better Impressions

  • High-touch client engagement at every stage because we value relationships; our philosophy is not one & done
  • Deep knowledge of strategic marketing & branding enables vigilant focus on messaging, stakeholder relevancy & consistency
  • Program strategy customized to your unique needs, goals & company culture because no two clients are the same
  • Dynamic & collaborative team with diverse backgrounds that empower us to bring demonstrated knowledge & experience to our clients

 

Companies We’ve Worked With

Point Road Group partners with organizations of all types and sizes — private companies, Fortune 500 clients, start-ups, professional associations, nonprofits and universities. Selected organizations we’ve worked with (including some we’ve partnered with under our initial brand, Resume Strategists) are:

Work With Us

Contact us to learn more about our corporate services and how we can help you make powerful impressions through your people.

How did you hear about us? Choose one.