Your Employees Are Your Brand

The personal brands of your employees are critical to business success. How they present themselves to current and prospective customers, business contacts, prospective talent, investors, vendors and other important stakeholders influences what these people think about your people and your company.

Point Road Group improves the personal brands of your employees, both virtually and in-person, to strengthen relationships, increase credibility and drive opportunities. This impacts revenue, growth, employee engagement/satisfaction and recruitment.

How Optimal Employee Brand Impressions Benefit Business

Attract & Grow Business

In sales and business development, team impressions impact relationships, which are key to closing deals and driving revenue. Helping front-line employees present optimally across all touchpoints fuels their success and business growth.

Engage & Retain Talent

Helping employees navigate changes in the workplace is key for talent development & retention. Those equipped with skills and resources to succeed are more engaged, effective and satisfied in their employment. And, companies with high employee engagement report 59% less turnover than those without (source: Gallup).

Amplify Your Brand

Leverage team influence on what people think about your brand. Companies are 58% more likely to attract talent when high numbers of employees share quality content on LinkedIn. Employees also convey brand values and build brand trust with their networks, which average 10X larger than company follower bases (source: LinkedIn).

Strengthen communications

Communication clarity, response time and prioritization affect team leadership, project management, business development and customer experience. Strong habits reinforce brand reputation & trust and drive productivity & influence.

Manage Social Media Risk

Employees reflect your brand on social media, for better or worse. Even if they only post personally, posts can damage corporate reputation with rapidly unfolding consequences. Training staff using clear guidance on your company’s social media policy mitigates a critical risk.

Optimize The Changed Workplace

Personal brands of everyone in your company — executive team, senior leaders and entire staff — shape your company brand and public opinion of it. Ensure your employees in every work situation – in-office, remote and hybrid – are equipped for success with personal branding best practices.

We help companies make better brand impressions through their people.

Solutions Tailored To Your Company

Point Road Group works with growth-oriented companies who see the value and benefit of investing in their people. We help executive teams, sales teams and entire companies, delivering programs that reflect your corporate goals, brand and culture. We customize to functional areas, levels of experience and geographies. See some of the companies we’ve worked with.

Virtual Presence Optimization

Help teams to strengthen individual & corporate brand impressions

We improve:

  • LinkedIn profiles & content engagement
  • Video meeting setup & conduct
  • Presentation leadership & interaction
  • Internal & external communications
  • Personal brand consistency & clarity

Executive Branding For Leadership Teams

Strengthen leadership team presence to align with corporate goals & branding

We provide:

  • Virtual presence optimization
  • LinkedIn profile creation & engagement strategy
  • Corporate bio creation & alignment
  • Executive presence guidance
  • Focus on how to introduce oneself & discuss company effectively

Workshops & Webinars

Engaging & informative presentations aligned with your group’s needs & goals

Popular topics:

  • Strengthening Virtual Presence
  • Making Powerful Impressions With Your Personal Brand
  • Optimizing Your LinkedIn Profile
  • Driving LinkedIn Visibility Through Content Engagement
  • Marketing Yourself For A Board Seat
  • Communicating More Effectively


Support transitioning employees to exit with a positive brand association

We address how to:

  • Conduct a job search strategically
  • Create a strong resume
  • Optimize a LinkedIn profile
  • Leverage LinkedIn for a job search
  • Network & interview effectively
  • Negotiate the best offer

Why With Work Us?

We’re committed to doing great work. Every client receives:

  • continuous high-touch engagement. We truly value our client relationships.
  • programs customized to your unique needs, goals & company culture. No two clients are the same!
  • vigilant focus on stakeholder relevancy, messaging & consistency. This drives success.
  • a passionate team that brings deep knowledge, experience & empathy to our clients.

Point Road Group partners with all kinds of organizations to deliver exceptional service and personal branding expertise:

92nd Street Y logo
Alliance of Women In Tech
ATG Theatre logo
Aysha NY
Bottomless Closet logo
Business Council of Westchester
CFO Consulting Partners
CFO Leadership Council logo
ConEdison logo
Edge TG
FEI logo
Financial Poise
Forte Foundation logo
Heimat abroad
Kaplan Financial Education
Marlene Meyerson JCC
Met Life logo
U Michigan logo
NJBankers Association
NYU logo
NTT Docomo logo
NY WICI logo
Owens Group logo
Phillips & Cohen Associaties Ltd
Private Directors Association
RMA logo
Savvy Ladies logo
Syracuse U logo
Texas State U logo
Tufts U logo
UNC School of Law - DDI
TMA logo
Vigilants Entertainment logo

Contact Us To Learn More

Let’s discuss how we can help you make powerful brand impressions through your people.